As the recession lingers on, B2B marketers must deliver bigger, faster, cheaper results with fewer resources, often to prospects that require more touch points to nurture them through the buying process. Silverpop, providers of the Engage B2B solution (formerly Vtrenz®), offers a new white paper that reveals how marketing automation can help you:

• Develop strategic campaigns that enhance customer engagement
• Improve marketing effectiveness by executing complex campaigns quickly and easily
• Integrate with CRM software and bridge the gap between sales and marketing
• Decrease lead waste with automated lead scoring

Please fill out the form to receive your copy of the white paper, and to view a free online product demo!

Silverpop's Engagement Marketing suite of Web-based solutions enables companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant online messaging. Silverpop's Engage B2B marketing automation platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment.